Unlocking the Power of Hyperpersonalization:
Did you know that there are over 170,000 ways to customize a Starbucks beverage? One of the top things to understand today is customer needs. Customers are constantly evolving and so it their behaviours, needs and expectations from organizations. We are no longer in a product or a service race, we are in a race to create exceptional experiences.
With an unprecedented rise in digital transformation and ever evolving customer needs, companies who want to prosper far into the future must be ready to understand customer needs and act on them quickly.
In today’s age of experience, the concept of “one size fits all” doesn’t work anymore, which is why organizations leverage on AI and ML to personalize services while understanding the constantly fluctuating needs of customers.
But the question of the hour is, are organizations equipped to rise to the occasion of hyper-personalization? Do organizations possess the capability and technology to personalize their product or services for their customers?
The answer to these questions begins with a comprehensive understanding of Hyper-personalization, the strategies involving it and technology needed to make it happen. In this ebook we bring you the best of our learning from various editions of CX Transformation Summit and our findings of how organizations view hyper-personalization across different geographies.
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