In today’s hyper-connected world, customer experience (CX) and marketing are no longer separate functions—they are two sides of the same coin driving growth, loyalty, and brand advocacy. With digital disruption, data-driven personalization, and the rise of AI, organizations must rethink how they engage customers across touchpoints.
The CX & Marketing Transformation Summit 2025 brings together CX leaders, marketing strategists, digital innovators, and technology disruptors to share insights on building unified, customer-centric organizations. From harnessing AI for hyper-personalization to creating seamless omnichannel journeys, this summit is designed to help businesses deliver value, trust, and meaningful experiences at scale.
Join us to explore how leading brands are transforming marketing strategies and customer journeys to thrive in the experience economy.
Generative AI for Customer Experience & Marketing Personalization
Ethics in AI & Responsible Personalization
Balancing Human Emotion & AI in Customer Interactions
Omnichannel Marketing: Delivering Consistency Across Touchpoints
Leveraging Data & Analytics for Smarter CX & Campaigns
Customer Journey Mapping & Experience Design
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Make connections with people who can help you push your CX Initiatives foward.
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Speak at the event
Join us as a speaker and share your expertise in shaping the future of customer experience.
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I love how well-coordinated this was. I was greatly enlightened. Kudos to the team!
Customer Lifecycle Partner
United Bank for Africa (UBA)
No CX professional should miss this event. It is very insightful with practical ideas that will move business forward
CX Business Strategy Manager
ENGIE Energy Access
I loved the summit! I learnt a lot from the speakers who are experts in their areas of specialization. One takeout for me is to find ways of relating growth of revenue to my CX initiatives.
HEAD OF CX
HF GROUP
The panellists were so rich and ready to share such insightful nuggets in the CX field. Looking forward to attending the next one. Thank you for having me!
CX Team Lead
Safaricom
It was an Honor to Attend CX Transformation Summit. It provided fantastic opportunity to connect with fellow professionals in the Customer Experience industry and Gain Valuable insights. A Big thank you to Phoenix Business Intelligence for organizing such a Outstanding Event!
Head of Experience and Operations
TIBU Health
The event was great! This was an excellent way to learn what is happening to CX and how it can be better emplified.
VP, Customer Experience Lead
EAST WEST AGEAS INSURANCE
Very informative Customer Experience Conference. The sessions were extremely engaging.
Customer Experience Manager
Schnider Electric
It was amazing to hear different perspectives on CX. The speakers and panelists were on top of their game when it comes to CX.
Head of CX COE
ABSI