A passionate advocate of the customer, Peter has led Digital, Customer Experience and Business Transformation teams to deliver market-leading propositions for several leading financial institutions in London, Continental Europe and the Middle East.

As an early digital innovator at Fidelity Investments, Peter led the design & delivery of the UK’s first online fund supermarket. Later, as Head of Customer Experience at NEST, Peter led a digital team to define the e-business strategy and customer experience proposition for a new pension scheme that will be used by over 11 million people to save for retirement. Currently at Riyad Bank as Head of Customer Experience, Peter is leading a business transformation programme to drive customer centricity across the retail bank. He is responsible for defining the customer experience strategy across all channels and translating the Voice of Customer into innovative digital solutions for customers. As part of this work, Peter has implemented a state-of-the-art Customer Experience & Innovation Laboratory - the first bank in the region to do so.

During his 18 year career, Hussein has been able to demonstrate both career growth, corporate success as well as building a personal brand (through thought leadership and conference presentations) – all of which were achieved by working for great companies and with great talents.

Over the past few years, Hussein has worked with the likes of WPP and Publicis overseeing some of their largest regional clients (such as STC, Vodafone, Nokia, Visa and HSBC) and was fortunate enough to be recognized as a high potential leader by WPP being awarded the renowned ‘WPP Young High Potential Leaders' Award from Sir Martin Sorrell himself, as well as receiving regional awards from the likes of Gulf Marketing Review, which identified him as one of the 40 top marketing professionals in the region, and being voted by the Huffington Post as among the 10 people changing the marcomm landscape in the MENA region.

Since working on the agency side, Hussein has transitioned to client side and worked with some fantastic brands in senior leadership roles (as detailed below).

Hussein's core expertise lies in the Digital Marketing and Tech space, evolving over the years from a pure player marketeer. Starting his career with some of the worlds' greatest communication companies, today Hussein is the GM for Digital and CX Transformation with Nissan Motor Co. for Africa, Middle East, India and Turkey overseeing some of the most dramatic customer transformations the company has had to go through in recent times.

A passionate advocate of the customer, Peter has led Digital, Customer Experience and Business Transformation teams to deliver market-leading propositions for several leading financial institutions in London, Continental Europe and the Middle East. As an early digital innovator at Fidelity Investments, Peter led the design & delivery of the UK’s first online fund supermarket. Later, as Head of Customer Experience at NEST, Peter led a digital team to define the e-Business strategy and Customer Experience proposition for a new pension scheme for over 11 million people to save for retirement. Currently at Riyad Bank as Head of Customer Experience, Peter is leading a business transformation programme to drive customer-centricity across the bank. He is responsible for defining the customer experience strategy across all channels and translating the Voice of Customer into innovative, often digital, solutions for customers. As part of this work, Peter has implemented a state-of-the-art Customer Experience & Innovation Laboratory - the first bank in the region to do so.

Sachin is co-founder and heads Global Sales and Marketing for Ameyo. A Computer Scientist by education and a product person at heart, Sachin has been involved in understanding needs and delivering customer engagement solutions to consumer-facing companies. He's been working with CIOs and Customer Experience leaders in over 60 countries over the last 16 years and believes problems in emerging markets need unique solutions.

Ms. Laila S. Al Quraishi currently works as Customer Experience and Corporate Communication Consultant at Ministry of Human Resources and Social Development . Laila has more than a decade of extensive experience in airlines, as she started with Sama airline back in 2006 and established “Customer Service Unit”. Due to her successful achievements, she joined flynas in 2009 to establish and manage Customer and Quality Service department successfully. In June 2016 Laila’s experience and accomplishments history shifted her to look after KSA Franchisee Sales within flynas because of her excellent exposure to customers’ side feedback and solutions , and due that she joined General Authority of Civil Aviation in 2017 as the Head of the follow-up customer service then Head of Communication Channels. Laila holds a Bachelor’s degree in BA.

Shreesti Ghosh is a seasoned SAAS and B2B business leader with experience in Go-To-Market strategies, leading region wide projects & initiatives, presenting business solutions at industry events and acquiring business in Middle East, Africa, Europe and APAC.

Shreesti currently heads the regional business in UAE and Oman at Freshworks enhancing the customer and employee experience through refreshing cloud-based sales & support business software and delivering The Freshworks Promise. She has 9+ years experience in sales, marketing, managing ISV partnerships and has developed numerous winning strategies, managing successful cross-functional teams and effective programs.

Experienced Chief Officer with a demonstrated history of working in the telecommunications and Digital industries. Skilled in Business Planning, Digital Marketing, Operations Management, Analytical Skills, Contact Centers, and Management. Strong business development professional and Digital startups with a Bachelor's degree focused in Computer Science

Lina Yahya joined RAKBANK in 2003 and has held several managerial positions within the Bank before becoming the Head of Service Excellence in November 2015. In the past five years, she was a key player in redefining the customer experience strategy and service quality goals and objectives into a journey of excellence. She partnered with both internal and external stakeholders including the Dubai Economic Department, to help build an ethos of customer focus and engagement across various channels through the implementation of various programmes and initiatives. These initiatives aim to enhance the customers’ experience and create simplification and consistency across channels, driven alongside a culture of change and excellence. Lina successfully managed to integrate the customers’ needs and expectations into the conceptualization of the Bank’s products and services. Additionally, she played an instrumental role in RAKBANK winning the Dubai Service Excellence Scheme’s ‘Best Service Performance Brand Award for Banking Services Business’ for two years in a row, as well as the much coveted ‘Dubai Quality Appreciation Award’ for the cycle 2017-18, under the patronage of H.H. Sheikh Mohammad Bin Rashid Al Maktoum. Lina has over 17 years of banking experience across various Retail Banking functions including Auto Loans, Islamic Banking and setting up the Cross Selling Platform for the Bank.